There Is NO Box » marketing

3 Priceless Customer Service Facts You Can’t Buy (they might tell for free)

David M. Doolin, PhD — Sun, 12 Sep 2010 09:00:46 +0000

Sending out customer service emails is largely a waste of time. No matter how polite you are, no matter how ludicrously awful your experience was, 90% of the time “customer service” finds a way to make you feel really small or stupid. If they even reply at all. Which is why I don’t send such [...]

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3 Priceless Customer Service Facts You Can’t Buy (they might tell for free)

Dealing With Self-Appointed Internet and Social Media “Police”

David M. Doolin, PhD — Fri, 22 Jan 2010 17:50:44 +0000

Here’s how you deal with emotional issues of getting tooled by self-appointed arbiters of the internet and the new social media applications. That is, when you get “policed” by the chattering classes. First, let’s examine how the real world works. Consider: Fact: If Brad Pitt does it, he’s cool. Fact: If you do the same [...]

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Dealing With Self-Appointed Internet and Social Media “Police”

Viewpath Finally Nails It: Prospecting done right!

David M. Doolin, PhD — Thu, 10 Sep 2009 19:23:06 +0000

Long time readers (bofem) may recall “More Ineffective Marketing — Emails that missed the mark” from a few months ago. The “ABC” company I ripped apart in that email is Viewpath. My decision to replace Viewpath’s name with an obviously generic name was to allow the reader to focus on the content rather the producer. [...]

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Viewpath Finally Nails It: Prospecting done right!

Acquiring My Money As Your Customer

David M. Doolin, PhD — Thu, 06 Aug 2009 20:09:10 +0000

To balance out a How to NOT get a customer, here are some guidelines for you, the software vendor, service provider or internet marketer, for acquiring my money, perhaps on a regular basis. NOTE: these are my experiences as a customer. How to ask me for money Ask me for money after you demonstrate your [...]

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Acquiring My Money As Your Customer

15 Years of Internet Evolution: It’s a whole different web out there!

David M. Doolin, PhD — Mon, 03 Aug 2009 16:27:59 +0000

August 2009 is my 15 year web anniversary. I don’t remember the exact date when I symlinked to someone else’s copy of Netscape running on a Sparc 4 at the University of Tennessee’s computer science lab. I do very clearly recall making that link, so when I first ran Netscape, I must have been suitably [...]

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15 Years of Internet Evolution: It’s a whole different web out there!

Internet Marketing Is Hard to Master — So is everything else

David M. Doolin, PhD — Tue, 30 Jun 2009 19:07:56 +0000

This article comes as a response to a comment on Erica Douglass’s forum. Dean, a commenter, notes he seems to be missing something something with respect to success in Internet Marketing. I’m missing something too, but I think I know what it is. Successful internet marketers are marketers first, and internet second. If there was [...]

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Internet Marketing Is Hard to Master — So is everything else

How Techsmith Lost My Purchase Of SnagIt

David M. Doolin, PhD — Mon, 22 Jun 2009 16:45:57 +0000

Update [2] 23 June 2009: This post is getting a ton of traffic. Why? Update 23 June 2009: RB from support at Techsmith sent me an email explaining one way I extend the trial period for SnagIt slightly longer. Haven’t tested it out yet (just got up). As I state at the end, I really [...]

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How Techsmith Lost My Purchase Of SnagIt

Absolute vs Relative Expert… Which are you? Which is better?

David M. Doolin, PhD — Wed, 10 Jun 2009 16:30:28 +0000

Are you an expert? You might be. You’re almost certainly an expert in something relative to most everyone you know. As an entrepreneur, you better darn well be an expert at something! What is an expert anyway? With the amount of raw information flooding our brains over the last couple of years, the meaning of [...]

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Absolute vs Relative Expert… Which are you? Which is better?

More Ineffective Marketing — Emails that missed the mark

David M. Doolin, PhD — Sat, 23 May 2009 00:21:05 +0000

Another in my series of “How Not To Sell Me.” This is all so horribly narcissistic I know. I get to talk about my favorite subject, that is, me. But lots of people seem to want my qian, and lots of it, as fast as I can push it into their grasping little fingers. Now [...]

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More Ineffective Marketing — Emails that missed the mark

Really Dumb Marketing Technique to Ensure Losing a Prospect

David M. Doolin, PhD — Wed, 13 May 2009 22:56:22 +0000

Ok, no nap for me, just rattled out of bed by an M3 earthquake… let’s see what’s in the Inbox since I’m up. Here’s an email marketing newsletter from a web application company (let’s call them “XYZ”) I’ve been following. XYZ’s web application looks like it might be really cool (== replace Quickbooks), but I [...]

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Really Dumb Marketing Technique to Ensure Losing a Prospect

Kodak Makes Customer Service Progress

David M. Doolin, PhD — Fri, 17 Apr 2009 22:40:37 +0000

I just got an email from Mr Victor Cho, General Manager, KODAK Gallery. Kodak changed their Terms and Conditions on their Photo Gallery service to recoup some of the cost of storing petabytes of image bits. This is perfectly reasonable. I don’t recall how they announced the changes, but Mr Cho explained, in a very [...]

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Kodak Makes Customer Service Progress

Speed of Implementation: The #1 principle determining business success

David M. Doolin, PhD — Fri, 23 Jan 2009 20:46:41 +0000

From inspiration to implementation, people who take action now succeed much more than people who postpone taking action. We all have a story where we hesitated and lost, and sometimes lost big. Here’s mine. Snoozers Are Losers I used to do a lot of caving. I got pretty good at it. My ambition was large, [...]

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Speed of Implementation: The #1 principle determining business success