Thanks for the suggestions!

Hilary

If we gave away a free trial version which fixed all registry errors (even for a short period), then many people would see no point in purchasing the full product.

Is this true?

How do you know?

Just because it seems true doesn’t mean it is true. Unless you have tested various combinations of licensing/purchasing plans, it’s not possible to know what will garner the most sales.

Why not try something like this:
* User gets say, 25% free with no further work.
* If the user signs up for the monthly Uniblue “Care and Feeding of Windows Registry” Newsletter (use Aweber.com, they rock), they get 75% cleaned.
* If the user takes a short survey (say, 10 questions, don’t make it hard), they get an initial complete cleanup, and a coupon for purchase.

Be transparent about all of the above.

This is more work for Uniblue to be sure, but it would certainly “screen in” customers willing to escalate their commitment as customers.

I’ll deal with the notion of “scan” later.

Thanks for your comments. You do face a conundrum, to be sure.

I will contact you via email shortly.

For anyone else reading along, please understand that I made my decision on an emotional basis, not on a technical basis. Lacking technical knowledge of the subject, emotion-based decision making is critically important: something that induces an initially poor emotional response is not likely to give me warm fuzzy feelings later. This may or may not have any correlation whatsoever with the quality of the product!

It’s Hilary here from Uniblue. Thanks for your feedback – we take all comments seriously.

I hope that I can shed some light on the issue of marketing RegistryBooster via a free scan.

The free scan’s intention is for users to evaluate their computer before purchasing the full product. It is marketed as a free scan, not a free “solution”. To evaluate the error fixing capabilities of Registry Booster we included a 15 error fixes. If we gave away a free trial version which fixed all registry errors (even for a short period), then many people would see no point in purchasing the full product.

However, I want to talk to you further about how we could improve the consumer experience.

Could you please email me on hilaryr@uniblue.net ?

Regards
Hilary Rogers
Uniblue Systems Ltd