There Is NO Box Pledge of Authenticity
My Pledge to Readers
I will never, ever present anything but my own, original content under my own name. If it has my name on it, I wrote it. From scratch.
Furthermore, Private Label Rights content will never appear on There Is NO Box in any form so long as I am in legal control of the domain name. No Private Label Rights here, not ever.
What does Private Label Rights mean?
There is phenomenon gathering momentum on the Web.
It’s called
Private Label Rights
Private Label Rights, which I’ll shorten to “PLR”, is an agreement between a writer and a purchaser that the writer forgoes all authorship rights to his or her writing.
It’s “work for hire” gone mad.
PLR is extremely lucrative… for the purchaser. Articles can be purchased on any popular subject, and written to a specific keyword density to attract attention and high ranking from search engines. There are several forms of PLR, some of which allow complete rebranding. That is, you can purchase an article, and put your own name on it, even though you didn’t write it.
Why is this so lucrative?
In part, because you can find PLR as cheap as 2 cents per word.
2 cents.
Here’s the catch: PLR can be written to perfectly game search engines… without containing even a shred of accurate or actionable content.
Thus my pledge above: If you see it here, it was written by David M. Doolin, or by the author whose name appears in the byline. Period.
Different brands require different strategies
I have several dozen domain names, many of which are going to be developed in the future. Some of these will have PLR material, under the following, very strict conditions:
- No such material will be under my name or the name of any avatar I use which is representing a real human being. It may be branded by the website, at most.
- All such material will be rigorously – academically – screened for relevance, accuracy and actionable content. If I didn’t write it, it needs to be as useful and accurate as something I could have written.
My role in acquiring and publishing PLR material for other websites is that of a technical editor, a role I’m professionally qualified to perform.
{ 2 comments… read them below or add one }
I’ve only recently begun using some PLR articles, cautiously, on some of my non-personal niche types of sites.
First I select articles which could have useful and informative content that will benefit my readers (which is also of course relevant). Then I have my writer rewrite them (the same writer who researches and writes articles from scratch, but does rewrites at a lower rate). Then I edit them and fix them myself if needed. The general policies I have adopted are:
Get the articles rewritten almost every time, and minimally edit them.
Include them on sites in conjunction and combination with original content which is also regularly posted.
Only use content is relevant and will benefit my readers.
I also never use these on my more “personal” blogs.
We’re on the same page here Anna.
My biggest beef with PLR is people passing the material off as their own original work.