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Running a small business as an entrepreneur requires being able to shift focus from one topic to another, while keeping the big picture in sight. This is easier said than done, and having a process or some other technique to motivate productivity in each area really helps.
Recently, I’ve stumbled on a couple of great techniques for increasing productivity for blogging over at Website In A Weekend. The first is about choosing posting categories that make sense for readers, writers, and search engines.
The second productivity technique is creating a specific motivation. For example, I bet a friend I could write 101 articles about WordPress faster than he could make 101 wood block prints.
Both of these techniques are paying off in hugely increased blog writing productivity. Having tightly defined categories helps me keep articles focused on delivering specific value to readers. It’s much easier to throw away bad writing and focus on good writing when you can measure the writing against an external yardstick. For example, I have a category named “Building Traffic.” When I’m writing an article for the building traffic category, everything not related to building traffic gets either put into it’s own draft article, or simply deleted. Makes it very fast and easy to write articles.
Making a public bet with a friend really helps sharpen my mind, and I bet it would help sharpen yours as well. It’s not too hard to post 2 or 3 times a week, but I can see my posting frequency going up, soon!
Do you have a specific motivation, some goal you have set, which is driving your productivity? Consider sharing it in the comments. I’m always open for learning something new that helps me make mo’ better faster.
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