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Building a business — Are you smart, dumb, dumber, or dumberer?

by David M. Doolin, PhD on January 26, 2009

Sweat Equity!

Sweat Equity!

Developing products, or business models that produce revenue, costs an extraordinary amount of time (or tons of money).

What this means: It means you work FOR FREE.

You work for free until something catches fire.

There are smart ways to do this, and dumb ways to do it.

Smart: do something you love that other people love too.

Dumb: do something you like that nobody else cares about

Dumber: do something you don’t like and hope other people like it anyway.

Dumberer: do something you don’t like that nobody else likes either.

The upshot: it’s called sweat equity for a reason.

So, how are you building your business?

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The Market Quadrant… Are you spending your time effectively? | There Is NO Box
June 27, 2009 at 9:07 am

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