Building a business — Are you smart, dumb, dumber, or dumberer?

Developing products, or business models that produce revenue, costs an extraordinary amount of time (or tons of money).

What this means: It means you work FOR FREE.

You work for free until something catches fire.

There are smart ways to do this, and dumb ways to do it.

Smart: do something you love that other people love too.

Dumb: do something you like that nobody else cares about

Dumber: do something you don’t like and hope other people like it anyway.

Dumberer: do something you don’t like that nobody else likes either.

The upshot: it’s called sweat equity for a reason.

So, how are you building your business?