I rolled in to sfCube around 10:30 Saturday morning… to a full house!
This was really different than my experience at Open Social and the previous Startup Weekend, both of which really didn’t get rolling until noon.
Saturday morning saw continued brainstorming of the Wardrobe Shuffle application, including some initial vision of who the initial users would be, and what they would find useful in a web application to help them style themselves.
The Wardrobe Shuffle application
Here’s the basic notion of Wardrobe Shuffle:
- Upload pictures of the clothes in your closet, either your own pictures or from websites.
- Select your destination: Work, party, etc.
- Choose your current mood, and the mood you want to be in when you walk out your door.
- Press the shuffle button, and we’ll present you with a selection of outfits appropriate for both your mood and the occasion.
Not only that, we’ll allow you to do your own shuffling, and save your selections.
There’s more, much more, which has to wait.
Note that all of the above is subject to change in detail, without notice, as we hammer out how to best serve customers.
You need Wardrobe Shuffle!
You know you do!
So do a lot of other people. 6 billion people wake up every day and have to wear something! Even limiting the audience to developed First World nations puts the potential size of the market at around 1 billion… say 500 million limiting to females… but we have features specifically benefitting men planned as well.
Our strategy for unlocking the market is to create a set of customer avatars (we’re calling them “personas”) that capture the essence of each market in the characteristics of a virtual individual. While these individuals only exist in our marketing strategy, we have named each “person” for convenience!
Prototyping: the nitty gritty
Michael set up the initial website for prototyping the Wardrobe Shuffle web application on his laptop, using WordPress and some custom libraries he found for handling javascript user widgets.
By Saturday evening, after a lot of team discussion about user interfaces, Michael had a basic shuffling system (we don’t do drag and drop), worked out. I won’t go into details right now, but it’s pretty cool, and I’ll post a link as soon as I can.
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I am really, really curious what the algorithms for this thing will look like.
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