I just left the following as a comment on Mark Cuban’s Blog Maverick, as a response to his article on success and motivation.
Many of us on the technical side have a build it and they will come mentality. This works once in a while. But not very often. It’s probably a result of sticking with what one knows best, rather sticking your neck in areas you don’t understand. In my case it’s sales and marketing.
Another trap for the technically-minded is the notion of being so good at what you do, you don’t have to look for work. The work finds you. This is true for an extremely small number of people… who, perhaps not coincidentally, are extremely well-networked. The networking, essentially, is the sales and marketing.
I’d also like to take this opportunity to introduce to you the new noun “technicals.” Ordinarily I loathe nounification (and verbification) with a white-heat passion. But with all this bandying about of the word “creatives” I have to admit… I’ve been feeling left out and lonely… isn’t programming creative? I think it is. No, I feel that it is. Sadly, those who cannot program don’t feel the same way. Since I can’t be a “creative,” I’ll just have to be a “technical.” Booyah.
